Website and product copywriting that sells
Most websites say "welcome" and "quality service" and leave visitors guessing. Good copy says what you do, who it's for and why you're the safe choice, in the words your customers use when they search. We write the words for your pages, products and ads, and make them work for Google and AI answers too.
What is website copywriting?
Website copywriting is writing the words on a site, from headlines and service pages to product descriptions and calls to action, so visitors understand the offer and act. Good web copy is also written for search, using the questions and phrases customers type into Google and AI assistants.
What you get out of it.
Clearer pages, more action
Visitors who understand the offer in seconds are far more likely to call, book or buy.
Found for the right searches
Pages written around what customers search for rank for those searches.
Objections answered up front
Copy that answers the questions buyers hesitate over turns more of them into customers.
What’s included
- Home, service and about pages
- Product and collection descriptions
- Ad copy for Google, Facebook and Instagram
- Headlines and calls to action
- Search titles and meta descriptions
- FAQ sections written for search and AI answers
This is for you if
- Your site describes you but doesn't sell
- Your product pages use the manufacturer's copy
- Writing about your business is a chore
- Your pages don't show up for what customers search
Not sure it’s right for you? Ask us. If it isn’t, we’ll say so.
How a project goes.
No long sales pitch and no surprises. You’ll always know what’s next and what it costs.
- 1
Day 1A free look at your site
Send over your website or store. We'll tell you honestly what's costing you customers.
You get: A short review with what we'd fix first
- 2
Within a weekThe price, agreed up front
A fixed price for a project, or a monthly or hourly rate for ongoing work, with a timeline, before anything starts. Anything you add later is priced first. No surprise invoices.
You get: A quote and a plan
- 3
A few weeksDesign and build
You see the work as it comes together, and nothing goes live until you're happy with it.
You get: A site or campaign ready to launch
- 4
Every month afterLaunch, then grow
We launch, watch the numbers and keep improving what works, if you want us to.
You get: Steady improvements and a report you can read
Related work.
See all work
Questions about website copywriting.
Do you write for SEO?
Yes. Every page is written around what customers search for, with clear headings and direct answers, without stuffing keywords.
Will it sound like us?
Yes. We start by learning how you talk to customers, and you review every page before it goes live.
Do you use AI to write?
We use AI for research and first drafts, then every word is edited by hand for accuracy, your voice and what makes your customers buy.
From the blog.
Plain answers about website copywriting, for owners who want to understand it or do some of it themselves.
Tell us what you’re working on.
A few lines is plenty. You’ll hear back from a real person, not a sales team.
What happens next
- 1You hear back within one business dayA real reply, usually with a question or two.
- 2A free look at your siteWhat's costing you customers, and what we'd fix first.
- 3A clear quote, if you want oneWhat it costs, how it's billed and a timeline. No pressure to say yes.
Rather email? hello@axidus.ai