Logo and brand design that makes a small business look established

Your logo shows up everywhere: your website, your truck, your hats, your packaging, the tiny icon in a browser tab. We design marks that hold up at every size and in every material, and the brand around them: colors, fonts and a simple guide, so everything you make afterward looks like it comes from the same business.

  • Inkscape
  • Photoshop

What is brand identity design?

Brand identity design creates the visual system a business is recognized by: its logo, colors, fonts and how they're used together. A good identity works at every size and in every medium, from a browser icon to an embroidered hat, and comes with a brand kit so it's applied the same way everywhere.

What you get out of it.

Look as established as you are

A professional identity makes people more willing to call, buy and pay a fair price.

Recognized everywhere

When your site, ads, packaging and signs all match, people start to know you at a glance.

Ready for any vendor

Files for print, web, embroidery and signs mean any printer or sign shop can use your logo correctly.

What’s included

  • Logo design, with versions for light and dark backgrounds
  • An icon or emblem for small sizes
  • Brand colors and fonts
  • A brand kit with examples
  • Files for print, web, embroidery and signs
  • Business cards, social profiles and templates

This is for you if

  • You're starting a business or launching a brand
  • Your logo was made quickly, and it shows
  • Your look doesn't match across your site, ads and products
  • Your logo is going on apparel, packaging or signs

Not sure it’s right for you? Ask us. If it isn’t, we’ll say so.

How a project goes.

No long sales pitch and no surprises. You’ll always know what’s next and what it costs.

  1. 1

    Day 1A free look at your site

    Send over your website or store. We'll tell you honestly what's costing you customers.

    You get: A short review with what we'd fix first

  2. 2

    Within a weekThe price, agreed up front

    A fixed price for a project, or a monthly or hourly rate for ongoing work, with a timeline, before anything starts. Anything you add later is priced first. No surprise invoices.

    You get: A quote and a plan

  3. 3

    A few weeksDesign and build

    You see the work as it comes together, and nothing goes live until you're happy with it.

    You get: A site or campaign ready to launch

  4. 4

    Every month afterLaunch, then grow

    We launch, watch the numbers and keep improving what works, if you want us to.

    You get: Steady improvements and a report you can read

Questions about logo and brand design.

How many logo ideas will I see?

We start with a few directions based on what we learn about your business, then refine the one you choose until it's right.

Do I own my logo?

Yes. You own the final logo and get every file, including the editable source files.

Will the logo work on hats and shirts?

Yes, when it's designed for it. For CIVTAC Solutions we designed a shield that works embroidered on hats, screen printed on shirts and woven into patches.

Tell us what you’re working on.

A few lines is plenty. You’ll hear back from a real person, not a sales team.

What happens next

  1. 1You hear back within one business dayA real reply, usually with a question or two.
  2. 2A free look at your siteWhat's costing you customers, and what we'd fix first.
  3. 3A clear quote, if you want oneWhat it costs, how it's billed and a timeline. No pressure to say yes.

Rather email? hello@axidus.ai

What do you need help with?

We reply within one business day.