All work

Deco Gear, consumer electronics, 2024

A rebrand and new Shopify store that more than doubled sales

Deco Gear's rebrand and Shopify redesign: conversion rose 134% the next quarter and sales 188% year over year.

Done in-house at Beach Camera, before Axidus. A colleague wrote most of the product titles and descriptions.

Visit decogear.com (opens in a new tab)
The redesigned Deco Gear store on a desktop monitor, tablet and phone

The challenge

Deco Brands sold everything from monitors and gaming peripherals to kitchen appliances and home improvement tools, under three sub-brands on one store: Deco Gear, Deco Chef and Deco Home. To make the store easier to shop and put the brand's effort behind its main line, monitors, it needed a new focus and a new look.

The results

conversion rate, quarter over quarter
+134%
sales, year over year from launch through Q4
+188%
orders, year over year
+145%
Black Friday sales over the previous record
+179%

What we did

  • Store build
  • Branding
  • Logo
  • Copywriting
  • Google ads

Built with

  • Shopify
  • Photoshop
  • Cursor
  • Inkscape

How it came together.

  1. 1

    One focus: monitors

    The Deco Chef and Deco Home sub-brands came off the site, so the store is only Deco Gear monitors and peripherals.

    decogear.com
    The full Deco Gear home page, with monitors for work and for gaming
    The home page, rebuilt around monitors for work and play
  2. 2

    A refreshed brand

    A refreshed logo, a new brand story and voice, and a copywriting and content style guide to keep every page consistent.

    decogear.com
    A full Deco Gear monitor product page with photos, features and specs
    A product page with enhanced content and imagery
  3. 3

    A store rebuilt from scratch

    The whole store was redesigned on a new Shopify theme in October 2024, while a colleague updated product titles and descriptions.

    The Deco Gear home page on a desktop, laptop, tablet and phone
    The new store on desktop, laptop, tablet and phone
  4. 4

    Content, imagery and SEO

    Richer product content, new product imagery, image optimization and SEO across the catalog.

  5. 5

    Google ads

    Google Performance Max campaigns returned 8 times their ad spend.

Next projectCIVTAC SolutionsA patriot apparel brand and Shopify store, built from the logo up

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