BeachCamera, consumer electronics, 2024
A Shopify redesign built to organize more than 20,000 products
BeachCamera's Shopify redesign: navigation for 20,000+ products and custom code for its product data.
Done in-house at Beach Camera, before Axidus.
Visit beachcamera.com (opens in a new tab)
The challenge
BeachCamera sells more than 20,000 products across many categories, so shoppers need a clear way to find their way around. Product details also came from proprietary software as raw data, which had to be handled cleanly before it could appear on product pages.
What we did
- Store build
- Migration
- Custom code
Built with
Shopify
Photoshop
ChatGPT
Inkscape
How it came together.
- 1
A new theme
The store moved to a new Shopify theme, designed end to end.
beachcamera.com
The home page - 2
Navigation for 20,000+ products
With so many products in so many categories, good navigation was the key to the whole store.
Search, deals, brands and categories on the first screen - 3
Custom code for product data
Custom code takes raw data from BeachCamera's proprietary software and shows it cleanly on product pages.
Next projectOnward OpticsAn eyewear store with a landing page for every brandWant work like this?
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