All work

Onward Optics, eyewear, 2025

An eyewear store with a landing page for every brand

A Shopify store for premium eyewear, with a landing page for each brand and clear navigation for 200+ products, built to pitch to retailers.

The Onward Optics store on a desktop, tablet and phone, next to two pairs of sunglasses

The challenge

Onward Optics sells eyeglasses and sunglasses from premium brands like Maui Jim, Balenciaga, Gucci, Carrera, Under Armour and Cartier. Each brand has its own look, and with more than 200 products, each in different variations and specifications, shoppers needed a simple way to find the right pair.

What we did

  • Store build
  • Website design
  • SEO

Built with

  • Shopify
  • Photoshop
  • Midjourney
  • ChatGPT

How it came together.

  1. 1

    A page for every brand

    Each brand got its own landing page that shows off its visual identity.

    Onward Optics
    The full Onward Optics home page, with designer brand logos and eyewear categories
    The home page
  2. 2

    Navigation for 200+ products

    Every product comes in different variations and specifications, so navigation and ease of use came first.

    Onward Optics
    The full Under Armour brand page on Onward Optics, with fan favorite frames
    The Under Armour brand landing page
  3. 3

    Combined listings

    Combined listings show each product's variants together while keeping each product's SEO value.

Next projectAround The HornA Wix redesign built to book more lessons and event signups

Want work like this?

Tell us about your business. We reply within one business day, with a free look at your site.

Start a project